Franchise at DA

The DA formula is the franchise formula for independent drugstore entrepreneurs and they are well represented with more than 200 branches in the Netherlands. In order to respond optimally to the local market, there are various store types within DA. Local entrepreneurship is strongly encouraged. In combination with an inspiring range, appropriate advice and good service, DA makes the difference.

As a specialist in the field of health and beauty, DA focuses on providing appropriate advice and good service to the customer. In 2014, the Fresh, Healthy and Beautiful concept was introduced. A principle in which the store is divided into three worlds with associated assortments. The world of Fris stands for the trusted drugstore range for personal care. Within the world of Healthy you will find product groups to stay healthy and vital, such as self-care, foods and nutritional supplements. Beautiful stands for luxury cosmetics, care and perfumery.

Within DA there is room for local entrepreneurship. DA stores are organized into three worlds: Fresh, Healthy and Beautiful. Each world represents its own assortment. The worlds and associated ranges are tailored to the local target group and competition. In addition, the DA range can be supplemented with local range, such as jewellery, glasses and gift items.

As a DA entrepreneur you are supported by one of the operational shop supervisors. They advise and guide the entrepreneur and the team about good business operations. Among other things, attention is paid to turnover development, stock management and planograms. In addition, the operational shop supervisor also regularly provides on-the-job training.

DA provides various marketing activities. Like a new action folder every week and a special a few times a year. Folders and magazines are always supported on the shop floor with an extensive point of sale package. Also on the web; www.da.nl and DA can be found via social media.