Always wanted to publish your own newspaper in your region? 

Then choose De Seniorenkrant!

The Seniorenkrant is a free regional newspaper for the over-50s. The over-50s are a fast-growing and wealthy population group. Revenue comes from advertisements, advertising companies are allowed to place an editorial in addition to an advertisement. This is attractive for the companies because it brings the attention to the target group in a substantive way. In this way, the Senior Newspaper receives relevant content free of charge, so that editorial costs remain limited. Regular sections are living and welfare, healthcare, sports and exercise, events, culture and travel.

The Senior Newspaper is periodically distributed door-to-door. De Seniorenkrant has been published in North Holland for four years in the municipalities of Den Helder/Julianadorp, Schagen/Hollandse Kroon, Heiloo/Castricum and Heerhugowaard. Every year, 300,000 to 400,000 newspapers are distributed here. The publisher of De Seniorenkrant is Jong Media. Given the success in North Holland, Jong Media now wants to expand throughout the Netherlands through franchise.

The franchise formula

The franchisor facilitates the franchisee in such a way that he can fully concentrate on contact with the customer and the sale of advertisements. In addition, the entrepreneur can provide 'couleur locale' by supplying local content, eg a report on a local event or other important local news. The rest of the content consists of editorials from advertisers and articles provided by the central organization.

The franchisor takes care of the layout of the newspaper, supplies approximately 30% of the content to editorial articles (news, recipes, puzzles, etc.) and realizes purchasing advantages in the field of layout, printing and distribution. Everything is transparent, the entrepreneur gets insight into the actual costs of layout, printing and distribution.

In addition, the franchisee receives a starter package including business cards, e-mail with automatic back-up, daily support and the option to forward the mobile number to the 085 number of the head office.