Mercure is the non-standardized mid-scale brand of the Accor group. It combines the strength of an international network with a strong quality guarantee. All hotels are different, but rooted in their own environment.
The hotels are located in city centers, by the sea or in the mountains. The rooms in each Mercure are different but share timeless comfort and design. Mercure rooms are authentic and have locally inspired accents in the room.
The Mercure brand can be applied as a franchise to existing hotels in the middle segment.
A Mercure Hotel is characterized by warm hospitality, by enthusiastic hoteliers, and their strong commitment to quality. Mercure welcomes both business and leisure guests. 65% of the guests are 'domestic' and 35% international.
Mercure brand mission: “the most recommended hotel “glocal” in the mid-range segment, by guests, partners, and teams.”
75% of the network is franchise and management.
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