Create stunning home fragrance experiences with Cello

About Us

We specialise in products that not only look good, but make the home smell great! Cello first launched in 2015, with the aim of bringing quality home fragrances and an exciting bespoke collection onto the market.

We sell beautiful ultrasonic diffusers, electric melt burners, scented candles, wax melts, fragrance oils, reed diffusers and so much more. Our products are ever changing, taking influence from current trends to offer our customers the very best!

Many of our products are stocked in multiple stores, both in independent and large retailers as well as online. You can find us in John Lewis and on the Wayfair and Amazon website to name a few.

We want people across the country to experience the charm of Cello and our unique fragrances that are perfect for all occasions.

The Opportunity

Own your own fragrance shop with Cello in your chosen territory! Your Cello store will be fully stocked with our core product range of our own home fragrance products. We create products and a store environment that encourages repeat purchase, it is crucial that your store upholds this tone too.

You will be provided with all of the necessary tools to help you launch your Cello business with confidence. This will include support with your shop fit-out, stock, and other materials and all the equipment you will need.

What You Will Receive

• The rights to own and operate a Cello franchise, to use the trademarks and tradename in a defined area for a period of 5 years with the right to renew
• Full initial training on all aspects of the business
• Ongoing training and support
• Franchise operations manual
• Marketing support
• Rota modelling and staff profiling
• Shop fit layout as well as pricing guidance
• Our IT stock control logistics system
• Products (stock lists)
• An experienced head office team with decades of retail experience
• So much more!

The Investment

Our franchise fee is £19,500 +VAT. Government led funding is available towards the cost of your fees helping you to get started.

Are you the Ideal Cello Franchisee?

We are searching for ambitious franchise partners to join us on our expansion journey. If you are passionate about people, can demonstrate commercial acumen and have a strong eye for detail, you sound like an ideal candidate. You do not need previous experience in retail, although it would be beneficial. We believe in the ethos that the ‘customer is always right’, so you will need to be committed to providing an excellent customer experience.

This is a fun and exciting opportunity to own your own successful home fragrance business.

What’s Next?

Want to find out more? If you think you could be the perfect Cello franchisee, then we want to hear from you!